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Weichen Chang

Assistant Professor
Ph.D in Design Research, National Yunlin University of Science and Technology, R.O.C.
Product Design, Techno-Craft Design, Design Aesthetics, Cultural Commodity Design, Lifestyle
+886-3-2118800 # 5670
Techno-Craft Design Lab 



  • 2005-2011    NATIONAL YUNLIN UNIVERSITY OF SCIENCE & TECHNOLOGY    Doctor of Design. Concentration in deign culture
  • 2001-2004    FU JEN CATHOLIC UNIVERSITY        
  • Master of Textiles & Clothing. Concentration in design aesthetics
  • 1993-1997    NATIONAL YUNLIN UNIVERSITY OF SCIENCE & TECHNOLOGY             Bachelor of Industrial Design. Concentration in product design


  • 2012-now     Assistant Professor. Department of Industrial Design, Chang Gung University.
  • 2010-2012    Design Consultant. Waytex Group Co. Ltd.
  • 2008-2012     Lecturer. Hwa-Kang Xing-Ye Foundation, Course of bag design.
  • 2007-2010    Lecturer. Fu Jen Catholic University, Course of bag design.
  • 2005-2007    Lecturer. Department of Fashion Imaging, Mingdao Uiversity.
  • 2004-2005    Design Manager. Wilsonbag Co. Ltd.
  • 2003-2004    Design Researcher. BenQ Co. Ltd.


  • 2014-2015     Instructor. Cosgodes Co. Ltd.
  • 2013-2014    Instructor. Lapagayo Co. Ltd.
  • 2009-2010     Instructor. Gorgeous Co. Ltd.
  • 2008-2009    Instructor. Sonada Co. Ltd.
  • 2007-2008    Instructor. Polylight Co. Ltd.
  • 2007-2008    Instructor. If Co. Ltd.


  • 2014-2015 A Study of Using Aboriginal Legends to Promote Green Craft Design (103-2410-H-182-018-)

College Student Participation in Research Projects:

  • 2014-2015 Utilized Narrative Theory In Cultural Product─Take the love story from Eastern and Western (103-2815-C-182-005-H)
  • 2014-2015 Devising Medical Equipment In the Idea of Design Anthropology (103-2815-C-182-006-H)


  1. Weichen, Chang (2014, Oct). Healing Accessories: Modern Craftsmanship Applied to Assistive Device Design. Journal of Modern Craft ,(A&HCI, 1749-6772).
  2. Weichen, Chang (2013, Dec). Cultural Aspects of Design Education: Cultural Creative Product Derived From Local Legend . International Journal of Education, Learning and Development, 39-50.
  3. Weichen, Chang (2013, Oct). Using Narrative Communication as a Tool for Cultural Products Planning: Conceptual, Theoretical and Model Building. Asian Journal of Business and Management(AJBM), volume 1 issue 5
  4. Weichen, Chang (2013, Jul). District Resource: Culturally Creative Products Derived From a Local Legend. International Journal of Art, Culture and Design Technologies (IJACDT).
  5. Weichen, Chang(2011, Aug)。Post-test study on cultural product derived from aboriginal story mapping preliminary investigation into design anthropology (二)。日本デザイン学会。
  6. Weichen, Chang(2011, Apr)。The story mapping method for Aboriginal culture product design -- a preliminary teaching experiment of design anthropology(一) 。日本デザイン学会。


  1. Weichen, Chang. (2012, Dec). A Study on Use of User Demand Evaluation in Interactive Interface – Using Virtual Fitting-Room as an Example. World Academy Of Science, Engineering And Technology . Dec, 2012.
  2. Weichen, Chang. (2011, June). A Study on the Deconstruction & Reconstruction of. Indigenous People's Fabrics in Taiwan. Ph.D., (Unpublished doctoral dissertation). Yunlin University of Science & Technology, Taiwan, ROC.
  3. Weichen, Chang.(2004, June). An Analysis of Traditional Bag Style and Innovative Design Strategy — Examples of Yunnan Ethnic Groups and Formosan Aborigines. (Unpublished master’s thesis). Fu Jen Catholic University, Taiwan, ROC.


  1. Weichen, Chang (2014, Feb). Building a Five Sense Experience into Children’s Playgrounds using Renewable Energy. 2014 International Conference on Energy, Environment and Materials Engineering (EEME2014) , EI Compendex. .
  2. Weichen, Chang (2014, Jan). A Study on the Computer Supported Communication Work in Virtual Product Design . 2014 18th IEEE International Conference on Computer Supported Cooperative Work in Design (CSCWD 2014), EI (Compendex), DBLP (http://dblp.uni-trier.de/db/conf/cscwd/index.html) .
  3. Weichen, Chang, Lee Yun-Shan (2013, Mar). Study on Production Emotional Preferences Interactive Relationship by Contour Bias . The 5th International Congress of International Association of Societies of Design Research (IASDR),Tokyo.
  4. Weichen, Chang (2011, Jan). A Study on Experience Marketing of The Fashion Flagship Store. The 2011 International Symposium on Marketing and Logistics (ISML).
  5. Weichen, Chang (2010, Feb). Perceptual Consumption and Brand Atmosphere -- Start from Female Consumer‚s Fancy Bags. 2010 International Conference on Kansei Engineering and Emotion Research.
  6. Weichen, Chang (2009, Dec). The Research For Teaching Modality In Culture Product Development. 009DesignEd Asia Conference.
  7. Weichen, Chang (2009, Nov). The Innovative Product Design Applied Model of Story-Mapping Concepts. 2009 Design Education Conference(ICSID) .
  8. Weichen, Chang (2009, Oct). A Study on Organization Communication in Popular Product Development. 2009 International Conference on Social Science and Humanities (ICSSH) .
  9. Weichen, Chang (2009, Oct). A The Innovative Product Design Education Applied Model of Story-mapping Concepts. The 5th International Workshop on Design & Semantics of on Design & Semantics of Form & Movement .
  10. Weichen, Chang (2009, Aug). A Study on Organization Communication in Popular Product Development/oral. 2009 International Conference on Social Science and Humanities (ICSSH) .
  11. Weichen, Chang (2009, Aug). A Study on Use of Narrative Materials in Interactive Design– Using Intelligent Clothes as an Example . 2009 International Conference on Artificial Intelligence and Neural Networks (ICAINN) .
  12. 傅俊瑜、張瑋真(2014, NOV.)。產品個性與造型之研究 –以機車外型為例。南台創新設計研討會。
  13. 王敬涵、張瑋真、黃世輝(2014, Mar.)。應用敘事理論於文化商品設計之研究-以中西愛情故事為例 。亞洲設計文化學會,京都伊根。
  14. 黃珞鈺、蔡懷毅、張瑋真(2013, Nov.)。綠色設計之文化創意產業案例研究。台灣感性研討會。
  15. 塗若瑜、張瑋真.(2013, Sep.)。An Study of Semantic for Bamboo Design。第七屆亞洲設計文化學會國際研討會。
  16. 陳宴伶、張瑋真(2013, May.)。A Study of Design Analysis for PET Bottles。中華民國設計學會學術研究成果研討會
  17. Weichen, Chang(2013, Feb.)。An analysis of semantic for bamboo design。4th アジアデザイン文化学会国際シンポジウム。
  18. 張嘉駿、陳琦蓁、張瑋真(2012, Nov.)。百年動畫展消費型態之研究。數位 媒體設計國際研討會 International Conference of Asia Digital Art and Design Association。
  19. Weichen, Chang(2011, Feb.)。台灣原住民織物之地域文化研究---採設計人類學之初探。2010 5thアジアデザイン文化学会国際シンポジウム。
  20. Weichen, Chang(2009, Oct.)。以感性觀點來探討時尚袋飾意象特質之研究。2009 台灣感性學會研討會。
  21. Weichen, Chang(2009, Mar)。中西袋飾美學與歷史性演進之探討 An Exploratory Research of the Historical Development of Typeface and Aesthetics of China and Western’s Bags。中華民國設計學會第14 屆設計學術研究成果研討會。
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